From the origin of price - war , this paper firstly illustrates that the nature of price - war is the extrinsic performance of cost advantage , and is no different with distinct strategy or aim - focused strategy . furthermore , this paper points out there are two basic goals of price - war . one is to catch larger share of the market ; the other is to hoist the centralization level of given line 本文首先从价格战的历史入手;明晰了价格战的本质是成本领先战略的外在体现,其本身与企业的差异化战略和目标集聚战略并无高低优劣之分;再分析了价格战的两种基本战略目的,即提高企业的市场份额和行业的集中度;进一步分析了价格战的利弊。
On the basis of investigation into the basic situation of the seamless steel pipe industry of our country , and by using industry organization theory and sorter ' s competition forces model , a detailed analysis is made on the present situation , ambient condition , organizational structure and competiveness of the industry , and the integral development strategy concept of total quantity control and structural reform and three strategic modes of establishing big scale strategic corporation , one point focus strategy and multiple operation strategy to realize the strategy concept is proposed hi this paper in order to strengthen centralization and speed up the structural reform of the whole industry so as to enhance its international competitiveness and profit making capacity 本文在调查研究我国无缝钢管行业基本情况的基础上,应用产业组织理论和波特竞争力量模型对行业的现状、环境条件、组织结构和竞争性进行了比较详细的分析,并据此提出了控制总量、调整结构的总体发展战略思路和组建大型战略集团、集中一点战略和多样化经营战略三种实现这一思路的战略模式,以提高行业的集中度和加速整个行业的结构调整。从而提高行业的国际竞争能力和赢利能力。
In strategy implementation , the thesis proposes the practical function strategysuggestions to support the focus strategy , for instance : combine group institutional framework and cultivate the corporate culture of guangmang , strengthen cooperation with rival , promote the vertical and integrated strategic alliance , implement value chain control cost and seek the important market 在战略实施方面,论文提出了具有可操作性的职能战略建议,如:整合集团组织结构,培育光芒企业文化;加强与竞争对手的合作;促进纵向一体化的战略联盟;实施价值链控制成本,寻求重点市场突破来支持基于低成本的聚焦战略实施。
The first step is to build up the mind to satisfy the customers , nail down the direction of development and the mission of the enterprise , formulate the object which is composed of market , innovation , profit and society , and determine the direction of development . the following step is to analyze comprehensively the opportunities and threats from the external environment , and also the advantages and disadvantages in the internal environment , as to construct and foster the core competence of the flour manufacturers . the third step is to exert comprehensively the strategy of cost - leading strategy , difference strategy integrate strategy target - focus strategy and diversification strategy to foster and maintain the core competence 面粉制造企业的核心竞争力管理的过程包括: ( 1 )树立顾客满意的战略思想,明确企业的发展方向和企业使命,并制定由市场目标、创新目标、盈利目标和社会目标组成的战略目标,决定面粉制造企业核心竞争力的发展方向; ( 2 )对面粉制造企业外部环境的机会和威胁、内部环境的优势和劣势进行综合的战略分析,构建和培育面粉制造企业核心竞争力; ( 3 )综合运用成本领先战略、差别化战略、集中目标战略、一体化战略和多样化战略来培育和维护面粉制造企业核心竞争力; ( 4 )制定职能战略、进行以企业核心竞争力为载体和顾客满意为最终奋斗目标的组织结构变革,提高企业领导人的核心竞争力意识,维广东工业大学管理学硕士学位论文护和发展面粉制造企业核心竞争力: ( 5 )发展和再造面粉制造企业核心竞争力等五个步骤。
Basic on the status of pc market and the essence theory of competition , three competitive strategies are discussed in this treatise : overall cost leadership strategy , differentiation strategy and focus strategy . the discussion includes : when and how these strategies would be applied , what the key points are when these strategies are used , how the pc enterprises make cost - down , differentiation and focus 论文着重对这三种竞争战略进行描述,分别描述这三种竞争战略如何抵御竞争五种作用力的威胁,以及讨论这三种竞争战略如何在个人电脑业界得到有效应用:什么情况下适用哪种战略、使用该战略的条件以及应该注意的问题、该战略在个人电脑行业的具体体现等几个方面进行了论述。
Base on the analysis of theory , analysis of circumstance , the analysis of core competence , the author put forward the directive ideology , strategic orientation and developing goal , set down the developing strategy of fdutsp , including system innovation strategy , opening , amalgamation , sharing strategy , industry focus strategy , phase incubation strategy , brand figure strategy , bring forward the basic step of construction 根据前面的科技园理论分析、环境分析和建设核心能力的分析,作者提出了福州地区大学科技园的指导思想、战略定位及发展目标,制定出科技园的具体战略:体制创新战略、开放、融合、共享战略、产业集中化战略、阶段孵化战略、品牌塑造战略,并提出了建设科技园的基本步骤。
At the same time , it should be put in practice correlative tactic with the precondition of focus strategy . then , the company of chinese style snack can achieve and keep competitive advantage with the company of western snack . the structure of the essay follows : the first chapter analyzes the essence of snack , the infection of diet culture of china , the research background and signification 本文以迈克尔?波特的竞争战略理论为基础,通过对中式快餐企业的分析与研究,对西式快餐企业的比较与借鉴,得出中式快餐企业应该采用目标集聚战略,同时以之为前提,实施相关的策略,才能在与西式快餐的竞争中获得并保持竞争优势。
On the basis of above - mentioned research , the thesis designs guangmang group competitive strategic scheme of vtchp solar water heater market according to swot matrix , analysizes and evaluates the scheme using quantitative strategy planning matrix ( qspm ) . it assures that based on low cost focus strategy is the optimum competition strategy of guangmang group of vtchp solar water heater market 在上述研究的基础上,论文根据swot矩阵设计了光芒集团vtchp太阳能热水器市场的竞争战略方案,并运用定量战略评价矩阵( qspm )对方案进行分析和评价,确定了基于低成本的聚焦战略作为光芒集团vtchp太阳能热水器市场的最优竞争战略。
In this paper , we deeply analyze the international and domestic environment of petrochemical industry and the external , internal situation of jh company . following the idea of strategy management , we use the methods of swot , port ' s five forces , ief , pest to analyze the industry competition , enterprise strategy in order to make definite about the compared strength and weakness , opportunity and threat of jh company . on the base of the results of analysis , we determine the core competency and leading products , at the same time , formulate the practical development strategy , which involves in constitution adjustment , focus strategy , scale economy strategy , technology innovation strategy , it strategy and corporate culture strategy 本文深入分析了石化工业目前的国际、国内概况和jh公司的内、外部环境,并对石油化工行业的环境影响要素、石油化工行业的结构及我国石油化工行业的竞争进行了分析,同时遵循发展战略管理思想,采用swot分析方法、波特fiveforces分析方法、企业内部因素分析方法( ife ) 、企业外部分析的方法等,通过对企业的内部资源、企业的战略与竞争优势、劣势分析,明确jh公司所面临的机会和威胁,确定了jh公司的核心竞争力和主导产品,同时根据分析的结论制定切实可行的发展战略,主要是实施结构调整、集约经营战略;实施规模经济战略;实施技术创新战略;发展信息技术战略。