By this model , the future of online publishing and the development tactics can be described in both microscopic way and macoscopic way . the second is that the development model of online publishing includes commerce operating model and content communicating model 通过这个模型可以高屋建瓴地对网络出版的前景和发展网络出版的策略作出微观和宏观的双重描述;其次,还创造性地提出,网络出版的发展模式分两方面:商业运营模式和内容传播模式。
Our country online publishing from 1 , 995 started to appear has already experienced to the present for 10 years , after follows the overseas network has experienced the froth together , already entered to the ebb tide , but started along with the overseas online publishing to appear the new improvement , whether the china online publishing rebuoys up , went out the ebb tide 我国网络出版从1995开始出现到现在已经经历了10年,跟随国外网络出版一起经历了泡沫之后,已经走入了低潮,但随着国外网络出版开始出现新的起色,中国网络出版能否重新振作起来,走出低潮。
In the idea aspect , should be clear about the publication the nature , the function as well as a series of basic theory question , also must utilizes the new publication idea in the publication management system and in the movement mechanism reform , promotes our country publishing industry healthy development : faces in the online publishing in front of the actual problem , we must break through the existing economy , the law , the talented person and so on each aspect limit , creates the condition for the online publishing unprecedented development 在观念方面,应明确出版的性质、功能以及一系列基础理论问题,也要在出版管理体制和运行机制的改革中运用新的出版理念,促进我国出版业的健康发展:在网络出版面临的实际问题面前,我们要突破现有的经济、法律、人才等等各个方面的限制,为网络出版的突破性发展创造条件。
In addition , this thesis tries to synthesize asp technology , ado , html , xml , svg and script programming , and integrates svg viewer and ie browser together , operates files which store data information using xml dom object , and makes the best of the latent energy of the computer network , so as to realize the web online publishing of graphics and images in cvidraw platform 此外,本论文尝试了在综合asp技术、 ado组件、 html 、 xml标记语言和svg矢量图像、及脚本编程的前提下,将svgviewer与ie浏览器集成在一起,通过xmldom实现对储存数据信息的文件进行操作,并充分发挥计算机网络的潜能,实现cvidraw平台图形图像的在线web发布。
Based on such necessity , combined theory with practice , by the theories and methods of communication , publishing , management and economics , new theories are offered to china ’ s book publishing houses to develop online publishing in five items , which is positioning , aim , model , resource and competition & cooperation . and the new theories are applied to the encyclopedia of china publishing house as a case 基于此需求,在理论和实践相结合的层面上,综合运用传播学、出版学、管理学和经济学的有关理论和研究方法,结合对大量案例的分析与思索,从发展定位、发展目标、发展模式、资源配置与开发、竞争与合作五方面,对我国的图书出版社发展网络出版提供了新的理论依据,并将新理论应用于对中国大百科全书出版社的实证分析之中。
This kind makes some sense by stages , but perhaps a quite optimistic point , perhaps the sensation started the people estimated wants to be longer than some , but the books online publishing industry chain link forms the initial period , is surely in the society the most people ' s sensation time , afterwards publishing house ' s start time started 这种分期有一定道理,但或许比较乐观了一点,也许感知启动期比人们预计要长一些,但是图书网络出版产业链条形成初期,必定是在社会上多数人的感知期,之后出版社的启动期就开始了。
Then in the large field of the internet age and global communication , it is proved that it is necessary and urgent to develop china ’ s online publishing industry . in the model , after studying many cases and researching the industry structure and based on a lot of information , the present situation , the development character , the hindrances and the present development tactics of online publishing are studied . it is proved that it need systematic feasible tactics to develop online publishing 在纵横双向构建的这个理论模型之下,通过大量的个案调研分析、通过对整体产业发展布局的把握、在广泛占有信息基础上,进行宏观和微观两方面的分析和推演,有点有面地阐述了网络出版的发展现状、发展特点、制约发展的因素和现行发展策略等,揭示出系统的、可行性的发展策略的缺失是阻碍网络出版进一步发展的关键因素之一。