brand positioning中文是什么意思

• 什么是品牌定位
• 则是品牌定位

• brand    n. 1.燃烧着的木头；〔诗〕火炬；〔诗、古〕刀，剑。 ...
• position    n. 1.位置；方位；地点。 2.处境，情况；状态，形势 ...
• brand positioning statement    几位
• brand positioning survey    品牌定位调查
• brand    n. 1.燃烧着的木头；〔诗〕火炬；〔诗、古〕刀，剑。 2.烙铁；(古时打在罪犯等身上的)烙印；〔比喻〕污名，耻辱。 3.【商业】火印；牌子，牌号，商标；〔比喻〕品种，品质。 4.【植物；植物学】枯死病。 a brand name 商标名称。 the best brand of coffee 最上等的咖啡。 brand mark 商标(符号)。 the brand of villainy 罪恶的烙印。 the burning 因悔过[经大难]得救的人〔出自《圣经》《撒迦利亚书》〕。 the brand of Cain 杀人罪〔cf. Cain〕. the Jove's brand电光。 the Phoebus's brand 一闪一闪的日光。 vt. 1.在…上打火印[标记]；鲸，在…身上刺字。 2.污辱，玷辱。 3.使铭记，使永志难忘。 be branded with infamy 玷上污名。 brand the lesson on one's mind 永远记住这个教训。 brand the scene in one's memory 把这一景象铭刻在记忆中。 brand sb. (as) a heretic 指某人为异教徒。
• by brand    凭品牌
• positioning    安放工程; 把…放在适当的位置; 编辑定位尺寸; 变换位置; 调位; 定位；位置调整; 配置; 市场定位; 体位保持; 位置蝶; 位置控制；定位
• brand names brand names    名牌子
• brand, brand name    品牌
• no-brand brand name    无品牌的品牌名称
• a good brand    名牌
• argument for brand    小议品牌
• badge-brand    商标
• bargain brand    公司应扩大业务
• blanket brand    一系列商品采用的同一商标
• boutique brand    冒牌货
• br brand    商标，牌
• brand abbreviation    品牌缩写
• brand acceptability    品牌接受度
• brand advantage    品牌优势
• brand advertising    品牌广告
• brand alliance    品牌联合
• brand and marketing    品牌形象行销
• brand architecture    品牌结构
• brand association    品牌联想度

• Firstly , the author makes clear the definition of brand , brand management , the core value of brand , brand positioning , strong brand that may cause controversy , and briefly elaborates the relative theories used in the thesis , such as brand equity , brand extension . by looking back the formers ` research , the thesis proposes the difficulty and keystone that may exit in the brand management of enterprises of xpcg . secondly , according to the current literature research about the development statue of enterprise ’ s brand in xpcg , we can find that the development of enterprise ’ s brand in xpcg have already come into effect
  首先,对论文中可能会引起争议的概念“品牌” 、 “品牌管理” 、 “品牌核心价值” 、 “品牌定位” 、 “强势品牌”进行界定,并对论文中用到的与品牌管理有关的品牌资产、品牌延伸等理论进行简要的阐述;通过对前人研究的回顾,明确了兵团企业品牌管理可能出现的难点和重点。
• This thesis firstly summarizes the relative theories and concepts of brand positioning , and then emphasizes that brand positioning is the process that customers and marketers influence mutually , thirdly designs the brand positioning procedure which intends to guide enterprises to make the right brand positioning decision . the last part of the thesis provides suggestions aiming at appreciating the effectiveness of brand positioning in the practices
  本文在广泛收集有关品牌定位的文献资料的前提下，分析消费者与营销者互动的品牌定位过程，并从营销者的角度探索品牌定位的流程，分析有关于品牌定位决策的诸多因素及品牌定位的分析工具及研究方法。
• Firstly this paper introduces the conception of brand management , and points out that the core of brand strategy is stp , which means market segmenting , target market selecting and brand positioning . it illustrates that brand knowing degree is one of the most important factors of cultivating brand . also it describes that brand loyalty will brings great profit to the corporation
  第一，首先介绍品牌管理的基本概念，指出了品牌定位的核心是stp ，即细分市场、选择目标市场和品牌定位；说明了品牌知名度在创建品牌资产过程中的作用；描述了品牌忠诚为企业带来的巨大价值。
• This article tries to elaborate the methods that enterprise should adopt to establish a good brand image , to make correct brand positioning strategies , to form proper structure of brand operations , to design proper product function , to carry out brand protection etc . all these are aimed to provide lessons for local enterprises in the process of brand operations , and help promote their own brand names and develop the national economy
  本文试图通过说明企业应该采取何种方式，如怎样树立良好的品牌形象，制订正确的品牌资本定位策略，建立正确的品牌营销机构，设计适合的产品功能，实施品牌保护等，使我国的本土企业在品牌营运的过程中能够有所借鉴，有效地把自己的品牌发扬光大，在商战中百战不殆，振兴民族经济。
• The paper starts from the analysis of the brand concept , the modern brand property , to the brand exertion and summarize the brand strategy including brand position , vision identification , distribution and marketing spreading , try out some fundamentals to guide the business enterprise the brand strategy decision and operation
  本文从现代品牌的概念、品牌资产、品牌运营开始分析，对品牌运营的相关理论进行了归纳，并总结了品牌定位、品牌视觉识别、品牌分销渠道及品牌营销传播等品牌运营策略，试图得出一些基本的规律用以指导企业品牌战略决策及操作。
• Brand management is a comprehensive and complex work , but the key process is clear - basing on brand core value , making right brand positioning and conducting comprehensive brand management ( all marketing and communicating activities ) , and building brand equity
  应该讲，品牌管理是一个长线的复杂系统的工程，但主线却很清晰：必须要有一个清晰地品牌核心价值，进行正确地品牌定位，围绕品牌核心价值开展演绎，进行多层次的品牌形象建设（即全部营销传播活动） ，精心构筑品牌资产。
• Chapter five puts forward the procedure and general tactics of brand establishing of smes in nanhai : the goals of brand establishing , brand position and design , brand propagation , etc . chapter six puts forward some concrete tactics of brand establishing of smes in nanhai : to strengthen policy guides , to improve brand consciousness , to select flexible brand establishing patterns , to do the enterprise ' s own management well , to pursue innovation and pay attention to talent ' s construction , etc . chapter seven discusses the maintenance of the brand of smes in nanhai at later stage from two major angles including law and management
  第五章提出了南海中小企业品牌创建的步骤及一般策略：明确品牌创建目标、进行品牌定位与设计、做好品牌传播等。第六章针对南海中小企业提出品牌创建的具体策略，主要有：加强政策引导，增强品牌意识，选择灵活的品牌创建模式，做好企业自身管理工作，不断追求创新和重视人才建设等。第七章则主要从法律和经营两个角度论述了南海中小企业品牌的后期维护。
• The presence of three billion will open spring water molecules skin moisturizing skin care technology demands and elizabeth hsbc ' s ideas are fused ; third dripping rhythm law , dynamic , changing exhibit strong distinctive brand position . take three signs of exposure , italy taking " life 2 three second , everything in good faith " would be a perfect fusion of chinese culture and international brands , women favor of a breakthrough in creating a global moisturizing products
  法国莎丰水源液化妆品品牌标志形象，将打开肌肤泉眼驻留30亿水分子保湿诉求和莎丰一贯的科技护肤理念融为一体；三滴水节奏、规律、动态、变幻，彰显强烈鲜明的品牌主张；标志取三个水滴，意取“一生二，二生三，三生万物”将国际品牌与中国文化完美融合，打造全球女性青睐的突破性保湿产品。
• Kib , founded in 2005 , services project involves the planning and strategy of brand positioning / logo located dollars / vis design / pictorial design / magazine design / product packaging design / implementation of planned activities / air inter display design / web design / flash animation , and other areas to promote the visual design
  简约成立于2005年，服务项目涉及企业品牌规划与策略定位/标志设计/ vis设计/画册设计/期刊杂志设计/产品包装设计/活动策划执行/空间展示设计/网站设计/ flash动画等视觉设计推广领域。
• The article includes four parts , the first part is a theoretical part , in which i introduce the basic concepts about website image design and the brand promotion ; the second part elaborated the enterprise website image design with emphasis ; the third part introduced the enterprise website promotion general strategy ; finally unifies a concrete example , explained the enterprise website image design and the brand positioning relations
  本文分四个部分,第一部分介绍了网站形象设计与品牌推广的基本概念;第二部分重点论述了企业网站的形象设计;第三部分介绍了企业网站推广的一般策略;最后结合具体实例,说明了企业网站的形象设计与品牌定位的关系。