Content of this thesis will mainly concern this six part : part onegeneral introduction of the theory of real estate enterprise strategy management . this part will focus on introducing the thinking of porter ' s competitive strategy which includes the five forces model of competition , that is suppliers , buyers , potential entrants , substitutes and competitive rivalries ; and three generic strategiescost leadership strategy , differentiation strategy and focus strategy ; and generic strategies ; and the thought of value chains 内容主要包括波特竞争战略理论中的五种竞争作用力即潜在的进入者、替代品威胁、买方侃价实力、供方侃价实力、产业内竞争对手的竞争和三种基本战略即总成本领先战略、差异化战略和集中化战略以及价值链的思想。
The fourth chapter emphasize on the necessity and feasibility , why does the company of chinese style snack select the focus strategy . the essay bring forward the actualizing approach . the five chapter adopts the illustration of malan snack co . ltd . it specifically analyses the successful exertion and thinks about the change of interior and exterior environment , malan snack co . ltd should adjust and optimize its tactics , which should surround the focus strategy 本文结构设置是:第一章对快餐的本质,中国饮食文化对中式快餐的影响进行分析,并提出研究背景及意义;第二章对竞争战略理论进行了综述和概括,重点对三种基本竞争战略理论进行阐述;第三章分析了中式快餐企业面对的机遇与威胁、优势与劣势;第四章在以上分析的基础上,着重分析中式快餐企业选择目标集聚战略的必要性、可行性,提出实施目标集聚战略的途径;第五章以马兰拉面快餐有限责任公司作为例证,具体分析目标集聚战略在中式快餐企业的成功运用。
This research draws conclusions on the choice of the competition strategy , as follows : ( 1 ) the cost leadership strategy has its own scope of application . it is suitable for the middle and small types enterprises which specialize in the production of raw material of chemical medicine and the production of prepared herbal medicine ; ( 2 ) the differentiation strategy has a larger scope of application . it is suitable for the middle and small types pharmaceutical enterprises such as the enterprises in the biopharmaceutical industry , which have their assortment superiority on some extent ; ( 3 ) the focus strategy is suitable for most middle and small types pharmaceutical enterprises 在竞争战略的选择上,本文研究得出: ( 1 )成本领先战略有一定的适用范围,即化学药的原料药和中药饮片两种类型的中小型企业比较适宜采用成本领先战略; ( 2 )中小型制药企业也可以采用差异化战略,这主要指具有一定品种优势的中小型制药企业,特别是在生物制药领域,此战略的适用范围更大; ( 3 )集中战略是适合大多数中小型制药企业的战略选择,在化学制药和中药方面,集中战略应该是多数中小型制药企业的首选,但在生物制药方沈阳药科大学硕士毕业论文摘要面,集中战略并不适合。