全因素实验设计 full factor experimental design; fullfactor experimental designn
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This study , based on the foreign research and applied with multi - factors experimental design , examined the effectiveness of the product price , consumer personality and economy background , product category , extension category on the consumer perception of brand extension product 本研究在国外研究的基础上,采用多因素混合实验设计法,研究商品价格、消费者个性和经济背景、商品类型、延伸类型这些因素对于消费者对品牌延伸商品知觉过程的影响。