Guided by brand recognition , “ marketing magic cube for school brandtm ” of three - men try to achieve the expected goals by spreading brand culture , stimulating brand imagination , consolidating brand memory , communicating in depth and forming brand loyalty 在品牌识别的基础上，通过一系列的营销活动，传播品牌文化，激发品牌联想，加强品牌记忆，建立深度沟通，形成品牌忠诚，达成预计目标。
This article begins with the definition of a brand , then analyses the important functions of the enterprise brand for an electric power enterprise , and provides some available advices for the building of an electric power enterprise and the development of brand culture 本文首先从品牌内涵入手，然后分析了企业品牌对电力企业发展的重要作用，并为电力企业建立和发展其品牌文化提供建议。
At the same time , brand has probably experienced three stages from product popularity to cultural popularity ( brand culture ) in regard to concrete products : product popularity stage ; value popularity ( good reputation degree ) stage ; culture popularity stage 就个体产品而言，由产品知名度发展到文化知名度即品牌文化大致经历了三个阶段：产品知名度阶段：价值知名度(美誉度)阶段；文化知名度阶段。
The thesis gives a new definition of brand culture from the angle of culturology . brand culture refers to the deposition of cultural characteristics and cultural p henomenon in b rand o peration ; it includes brand style , brand subject and brand ideal 并从文化学的角度对品牌文化做了新的界定：品牌文化是文化特质在品牌中的沉淀和品牌经营活动中的文化现象，它是品牌风格、品牌主题和品牌理念等的总和。
We hope that through our cooperation with embassies of different countries , major media and famous universities in beijing , we can provide a platform to further promote the popularity of your company and to expand its influence among the younger generation in china 我们希望通过我们和各国大使馆，权威媒体及全北京知名高校的良好合作，能为贵企业进一步推广品牌文化，扩大在中国年轻一代中的影响力提供切实可行的平台。
At the most important section , at first i have discussed the building of credibility in every link of brand management : brand orientation , propagation , management , upholding , strategy , extending need credibility to be the basis ; the important sense of credibility for managers and employees and how to train ; the credit criterion in the group , among the management groups , between firm and cooperator , between firm and society ; the credibility of brand and customers ; the importance position of credibility in the brand culture and the cultivating of credit brand culture . at the basis of above , i build a system control symbol of brand management . through the symbol , i analyze the function and sense of credibility in brand management system 作为文章的重点，笔者首先论述了品牌经营的各环节的诚信建设：定位、宣传、管理、维护、战略、延伸都需要诚信为其基础；诚信对管理者、员工的重要意义及诚信的培养；品牌经营中团队内部、管理组织之间、企业与合作伙伴、企业与社会之间的诚信原则：品牌经营中品牌与顾客之间的诚信法则；品牌文化中诚信的重要地位及诚信文化的建设等，并以此为基础创建了品牌经营的系统控制模型，通过系统模型对品牌经营系统中的诚信的作用和意义加以系统的分析和论证。
Abstract : the successful development of shanghong proves that the pioneers among the zhejiang businessmen have been considered the enterprises ' specialized developing orientation , which developed from the simple mode of product and business competition , conveying the designing concept and cultivating the brand culture so as to set foot on the international market 摘要： “上虹货架”发展的事实表明：浙商的一些先行者已经从单纯的拼产品、争生意，走向思考企业的专业化发展定位，即传递设计思想，形成品牌文化，走向国际市场。
It is the deep structure of brand culture , which primarily includes : benefits cognition , essentially realized by brand ' s function , characteristics , credibility and service ; emotional claim , which mainly includes emotion design , emotion packing , emotion promotion as well as emotion advertisement ; character value , which can be realized by status and position , personality and affinity , visualization of dreams and shopping space ; national cultural tradition , which can be completed by national cultural character 品牌理念是品牌文化的深层结构，主要包括：利益认知，主要通过品牌的功能、特点、可信度和服务度来实现；情感诉求，主要包括情感设计、情感包装、情感促销和情感广告；个性价值，可以通过身份和地位、个性和亲和力、梦想的外化和购物空间来完成；民族文化传统，可以通过本民族的文化特点来实现。
Long road to the company ' s own brand culture as the base , with many years of professional experience in the use of the mode of operation of international , domestic and foreign enterprises and provide first - class , the more the image of the value of outreach programmes so that their brand image , ci , financial management as one , making it public awareness of the brand and the value of rapid improvement 公司以龙道自身的品牌文化为基准，结合多年的专业经验，运用国际化的运作模式，为国内外企业提供一流的、更具价值的形象推广方案，使企业的品牌形象、 ci 、管理融为一体，从而使其公众认知度与品牌价值得到迅速的提升。
The sign shows an excellent picture that the sun shines above on the waveness lake surface “ fishing under the setting sun " symbolizing elegant and free culture ； perspective effect of english font is like a fish , s and g are fused together with outline of ellipse , which represent philosophic theory of circulation and vigor of life ; the right and left strokes is like a young fry or water wave , which shows character of product 标志突出一种意境，阳光投射在平静的湖面, “夕阳镜中闲垂钓” ? ?一种高雅休闲的品牌文化；英文字体的透视效果犹如鱼形， s , g的笔画与椭圆外形巧妙融合，一种循环衍生的哲理；左右两笔点缀，似波纹又似戏水的鱼苗，生动了整个画面，也进一步点明了产品特性。
