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竞争者行为的英文

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"竞争者行为"怎么读用"竞争者行为"造句

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  • competitor behavior

例句与用法

  • In marketing practice , the marketing managers often feel out of place about which kind of marketing channels should be constructed and how to manage marketing channels when product goes through the stages of product life cycle , obviously people in marketing practice focus on how to adjust channels extremely to adapt for the stages of product life cycle , in marketing theory , scholars also have strong interest in the research on the relationship between product life cycle and marketing channels , but , to our regrets , the research in the two domains is isolated and does n ' t find out the mechanism between product life cycle and the policies of marketing channels , so the conclusions of policies of marketing channels in the different stages of product life cycle are results of empiric , not of logic
    但令人遗憾的是,两个领域的研究是脱节的,在产品生命周期与渠道政策之间缺乏一种机制分析,从而必然导致对不同生命周期阶段的渠道政策结论带有经验性质,而不是逻辑的结果。本文的目的正是为了解决这一问题,试图找出分析产品生命周期与营销渠道政策之间的逻辑过程,从而为不同的产品生命周期阶段的营销渠道政策找出一个选择的原则和方法,让消费者行为和竞争者行为在渠道选择中获得一个动态的均衡。在此基础上,针对产品生命周期的不同阶段提出一些一般性的渠道政策结论,以供实践中的人们予以参考。
  • On the base of these principles and methods or the logical process , we provide some general policies of marketing channels for people in marketing practice to refer to . this dissertation has six sections . introductory introduces ces the background , objective , methods , theory bases and limit of research ; the first chapter is simple review on the theories and models ; the second chapter is the analysis of the basic aspects of marketing channels , including channels structure , channels " behaviors and the effect on the both , which comes from the computer information system ; the third chapter provides a mechanism of policies " choice of marketing channels ; the forth chapter provides some policies conclusions ; the final section simply criticizes this dissertation , including contributions , defects ect
    本文分六部分共四章,导言部分介绍本文的研究背景、目的、方法、研究的理论基础及限制条件;第一章对现有的产品生命周期理论和模型进行简单回顾并作出一些评价;第二章对渠道结构、渠道行为及计算机信息系统对营销渠道结构和行为的影响等营销渠道的三个基本问题进行分析;第三章提出不同产品生命周期阶段营销渠道政策的选择机制,这个选择机制实质上也是消费者行为和竞争者行为在渠道选择中的一个均衡过程;第四章实际上是政策结论的部分,所提出的一般性渠道政策建议是渠道政策选择机制合理的逻辑结果;文章的最后一部分是笔者自己对文章所作的一些简要评价:包括文章的贡献、缺陷等,并指出在这一领域中未来的研究方向。
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